Brand Classess

Classess empowers learners to reach their full potential. Here, ’you'll discover how to stay on-brand in everything you create..

Who we are

Vision

Classess brings educators and learners together to achieve excellence in learning and make a positive impact in the world.

Mission

Classess leverages technology and insights to create a learning environment that fosters individual growth and collective success.

Purpose

Empower learners to reach their full potential—both in education and beyond.

Positioning

Classess creates a learning space that works for everyone by integrating students, educators, and technology to foster growth, engagement, and success for all.

Value proposition

Classess Classess powers the future of learning with a system that supports every learner's growth and success.

Voice attributes

Human

Classess ’is friendly , welcoming, and seamlessly integrated into everyday learning.

Direct

Classess’is clear concise, and easy to navigate.

Inspiring

Classess’is dynamic , inspiring, and filled with fresh, creative energy.

Understanding

Classess’is empathetic and respectful. While we take pride in our platform.committed we celebrate the success of our learners and educators.

Dependable

Classess’stays Classess stays true to its mission, delivering on its promises with dedication and integrity.

Tagline

Ai enabled learning.

Leave no learner behind

Logo

Horizontal

Vertical

Symbol

Do you see it?

The Classess logo embodies a vision for learning, symbolizing growth and guidance that empowers educators and students to move forward.

Typefaces

Beatrice

Use this typeface everywhere it’s available.

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Arial

Use this websafe typeface whenever Beatrice isn’t available.

Use this websafe typeface whenever Beatrice isn’t available.

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Colors

Primary

This is our main color. Use it in everything you make.

Corange

PMS: 172 C / 172 U

RGB: 250 / 70 / 22

CMYK: 0 / 80 / 98 / 0

Neutral

These neutral colors help elevate Corange and should be used regularly and generously.

Black

Dark Gray

CMYK: 0 / 0 / 0 / 100

RGB: 64 / 64 / 64

CMYK: 0 / 0 / 0 / 75

Medium Gray

Light Gray

RGB: 128 / 128 / 128

CMYK: 0 / 0 / 0 / 50

RGB: 192 / 192 / 192

CMYK: 0 / 0 / 0 / 25

Pale Gray

White

RGB: 245 / 248 / 250

CMYK: 0 / 0 / 0 / 3

RGB: 255 / 255 / 255

CMYK: 0 / 0 / 0 / 0

Secondary

These secondary colors support Corange and the neutral colors, adding some variety and distinction.

Dark Blue

Medium Blue

PMS: 3025 C / 3025 U

RGB: 0 / 79 / 113

CMYK: 100 / 19 / 0 / 56

PMS: 7712 C / 7712 U

RGB: 0 / 133 / 155

CMYK: 99 / 2 / 21 / 17

Light Blue

PMS: 319 C / 319 U

RGB: 44 / 204 / 211

CMYK: 60 / 0 / 16 / 0

Tertiary

These tertiary colors are here in case of emergencies, color emergencies — the worst kind.

Sage Brown

Sage Tan

PMS: 483 C / 483 U

RGB: 101 / 48 / 36

CMYK: 10 / 82 / 81 / 63

PMS: 474 C / 474 U

RGB: 241 / 198 / 166

CMYK: 0 / 20 / 28 / 0

Explorer Red

Explorer Yellow

PMS: 2035 C / 2035 U

RGB: 214 / 0 / 28

CMYK: 0 / 100 / 100 / 0

PMS: 123 C / 121 U

RGB: 255 / 199 / 44

CMYK: 0 / 16 / 89 / 0

Usage ratios

How often you should be using each of our colors. Now with precentages.

60%

25%

10%

5%

Iconography

Writing guide

This is just a snippet

These guidelines are just a small part of our writing principles. If you create content for Classess or have a passion for clear communication, explore our full guide.

Voice checklist

Before finalizing your content, ask yourself these five questions to ensure it aligns with the Classess brand

Is it conversational?

If you wouldn’t say it out loud, don’t write it. But don’ write it. But keep

Is it straightforward?

Replace jargon with clear ~~that optimally synergize~~ simple language that everyone understands. Respect your readers’ time—say what you mean in as few words as possible.

Is it actionable?

Like our learners, Classess is driven by creativity, and that energy shapes how we communicate. Always focus on showing—not just telling—how we empower educators and students to achieve success.

Is it customer-first?

Our learners and educators have big challenges and even bigger goals. We write with empathy, understanding that while Classess may not be their top priority, their success is ours.

Is it authentic?

We write with a sincere commitment to maintaining our high standards in education and technology. Our learners and educators trust Classess to consistently deliver a reliable and student-focused experience.

10 writing rules

01

99% 99% of the time, we follow AP Style—with a few exceptions, some of which are listed here.

02

No matter what you call it, we always use the Oxford, Serial, or Harvard comma—the final comma in a list before the conjunction.

03

Add Add spaces before and after em dashes (—), but not hyphens (-). For en dashes (–), use spaces except when indicating a range—then no spaces.

04

Headlines are in sentence case and don’t end with periods unless they contain more than one sentence. Subheadlines are also in sentence case but do end with periods. CTA buttons are in title case with no periods.

05

Write in the active voice (like this sentence). Avoid the passive voice (like this sentence).

06

Always define an acronym or initialism before using it.

07

Take a learner-first approach. Learners and educators don’t care what we did—only how it improves their experience. their lives better. So tell them.

08

Classess vs. Classess app – Our full name is Classess App, but we go by Classess. Use the full name only the first time in long-form documents like press releases and legal content. After that, just call us Classess. Avoid using initials unless referring to a webpage or an email address.

09

Classess Team – The people who work at Classess
Learners – The students and educators who use Classess
Institutions – – We default to this instead of “business” or “company” because many users are schools or learning organizations
People –We default to this instead of using “students” or “educators” repeatedly, keeping it more inclusive and human

10

Our Our primary language is US English, but Classess is a global brand. If your content will be translated or localized, avoid double negatives, slang, and idioms, as they may not translate well.